If you are selling a commodity (a product distinguishable only by price) there will always be a competitor with a lower price.
ADAGE
Move Up the Food Chain
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RESPONSE
If you are selling a commodity (a product distinguishable only by price) there will always be a competitor with a lower price. The most profitable transactions are ones in which there are no readily available substitutes for what you contribute. If you are selling a commodity, strive to give it added value to distinguish it from that of others, even if you must change the profile of your target customer. The more value you add, the more difficult it is for a competitor to displace you with lower prices. With enough added value, your commodity ceases to be a commodity. In this competitive environment, there are many temptations that a Christian must avoid. Excellence makes the price almost irrelevant. Everyone wants the best quality. Focus on that, and you won’t have to focus on price. If you find it unavoidable to compete on price, then let your faith shine through. Wear your values and ethics as unassailable points of competitive differentiation.
SCRIPTURE
Proverbs 22:29 Do you see someone skilled in their work? They will serve before kings; they will not serve before officials of low rank.
QUESTIONS
How do the Scripture(s) apply to the business adage?
How is “Christian” a differentiator you can apply to add value to your commodity offering?
Will customers pay you more because you are Christian? Can you abuse this?
How can displaying your Christian faith backfire on you?
You can eliminate a cutthroat competitor destroying your market by buying them. But their employees are unethical and their business practices questionable, if not unlawful. What do you do?
DOWNLOAD
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