Increase your competency set via partnering. Use partnering to fill gaps in your resources and open new markets.
ADAGE
Grow Through Partnering
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RESPONSE
Increase your competency set via partnering. Use partnering to fill gaps in your resources and open new markets. Look for markets or products where you are unable to deliver a competitive offer to the marketplace. Identify the deficiencies preventing you from doing so. Then seek out partners to supply what you’re missing. Mix your own core strengths with those of others to create new offers that customers value and accept. Such alliances can take a number of forms, such as: a strong relationship with a major customer, a partnership with a source of distribution, a relationship with a supplier of innovation or product, or an alliance in pursuit of a common goal. In some instances you may form a new jointly owned company. In others, one partner may purchase equity in the other. Most often the relationship will be defined by a contract. Outside partners keep you agile and in control so that you can make the best and fastest decisions for your company. Having external input fills the gap your own understanding keeps you blind to, and it costs you little to nothing.
SCRIPTURE
Proverbs 15:22 Plans fail for lack of counsel, but with many advisers they succeed.
QUESTIONS
How do the Scripture(s) apply to the business adage?
If you operate as a Christian enterprise should you consider partnering with a secular company? If so, why and what would that look like?
How do you assure that you will have the control you need to protect your interests in a partnership?
How did the Apostle Paul use partnering in order to grow the early church?
DOWNLOAD
Download the free PDF worksheet for this adage, print it, and use it in your meeting, conference, or group.
