Stay Off the Radar Screen

There are few good reasons for an enterprise to seek high levels of visibility.

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RESPONSE

There are few good reasons for an enterprise to seek high levels of visibility. Bad news is more newsworthy than good news. Over an extended period of time, most high-visibility companies will generate more lines of bad print than good. And all the while, you are providing competitive intelligence to existing and potential competitors. Unless your business model or industry requires high visibility, keep your business to yourself. Your strategy and tactics should not be divulged. Maintaining confidentiality while developing plans and executing strategy is paramount to most successful initiatives. Conﬁde in a small circle of compatriots. Do not publish wins and losses. Do not tell the enemy how much ammunition you have left. Most corporate communications decisions are driven by ego and vanity, rather than strategy and tactics. Never broadcast your weakness or vulnerability. Never brag about your wins or accomplishments. Stay focused on excellence to the corporate objective and giving all the glory to God. When you are put before others, make sure you make others, as well as Jesus, the real winners.

SCRIPTURE

Matthew 5:37 “All you need to say is simply ‘Yes’ or ‘No’; anything beyond this comes from the evil one.”

Ecclesiastes 1:2 Vanity of vanities, says the Preacher, vanity of vanities! All is vanity.

QUESTIONS

How do the Scripture(s) apply to the business adage?
If you’re a Christian enterprise, should you promote your faith? If so, why and how?
A local lifestyle website has heard of your growing business and would like to profile you and your wife. Do you do it? Why or why not?
A high-priced ad agency wants to pitch your business. They claim they can create a branding campaign featuring you as the company spokesman that will lead to increased revenue. Should you agree to this strategy??
Your marketing department is rebelling against putting a bible verse on the website saying that it will alienate customers. Your agnostic marketing manager threatens to quit if you do this. How would you handle this?

DOWNLOAD

Download the free PDF worksheet for this adage, print it, and use it in your meeting, conference, or group.