Stick to Your Knitting

Most companies do one thing really well. Whether they like it or not, it’s the thing that keeps them in business, and keeps customers returning. ADAGEStick to Your Knitting———-RESPONSE Most companies do one thing really well. Whether they like...

Move Up the Food Chain

If you are selling a commodity (a product distinguishable only by price) there will always be a competitor with a lower price. ADAGEMove Up the Food Chain———-RESPONSE If you are selling a commodity (a product distinguishable only by price) there will...

Use One-Page Agreements

Always do a deal sheet before moving on to a contract. ADAGEUse One-Page Agreements———-RESPONSE Always do a deal sheet before moving on to a contract. A deal sheet permits you to maintain step-by-step control through the deal formulation and...

Never a Buyer But Seller Be

Organic growth is vastly superior to acquired growth.ADAGENever a Buyer But Seller Be———-RESPONSE Organic growth is vastly superior to acquired growth. Mergers of equals are doomed to failure. Acquisitions are one of the most capital-intensive...

Respect the Tribe

Whether it’s clothes, computers, or food, most people emulate and copy other members of their tribe or social group. ADAGERespect the Tribe———-RESPONSE Whether it’s clothes, computers, or food, most people emulate and copy other members...

Avoid Low Margins

Always compete with high margins.ADAGEAvoid Low Margins———-RESPONSE Always compete with high margins. Never pursue a competitive strategy contingent upon always being the lowest-price supplier. Never assume you’ll make it up in volume. Always...

Better a Job Shop

Avoid business models based upon doing one simple thing a million times.ADAGEBetter a Job Shop———-RESPONSE Avoid business models based upon doing one simple thing a million times. Seek complex negotiated transactions rather than simple commodity...

Create Organic Structure

Replace sticks and boxes with circles, cycles and rapid adaptation.ADAGECreate Organic StructureRESPONSE Replace sticks and boxes with circles, cycles and rapid adaptation. Read John Boyd’s “Organic Design for Command and Control”. Understand the...

Know How to Fight

Quality is the key route to increasing market share. ADAGEKnow How to FightRESPONSE Quality is the key route to increasing market share. Market leaders tend to share several key characteristics. They tend to have higher quality than their competitors. They compete on...

Mobilize Your Troops

In this age of video conferencing, e-mail, and instant messaging…ADAGEMobilize Your TroopsRESPONSE In this age of video conferencing, e-mail, and instant messaging, it is more critical than ever to create quality face time for you and your team. Face time is...